Randy Price is currently the morning anchor of Boston's Top-Rated morning newscast, WCVB's "EyeOpener." Price has been a fixture in Boston Television News, as he has been working in the market since 1983. He began his career at KERO-TV in Bakersfield, California where he was an anchor and reporter. He then went on to become lead anchor at WSPD-TV in Toledo, Ohio. In 1983, he moved to Boston and worked at WBZ-TV. He has been in the market since then working at WHDH-TV and now WCVB-TV as an anchor.
Here is a video from Price is his current position as an anchor at WCVB:
In the video below, you can see Price anchoring at WBZ-TV in 1988:
Price starts his day at 1 a.m., and plays a large role in helping produce and provide a high-quality product for Boston viewers. Morning news is unique, in that many people are starting their day, and often multitasking while watching. He said it is key to have video that compels viewers to watch. “The goal is to have video that tells a story, and grabs people,” he said. “The idea is to always have the best video up front to sell the story.” He said video "setting a scene" is also important to help viewers comprehend a story.
When it comes to developing a high-quality broadcast, Price says there are a few factors a team needs to consider. He believes immediacy is the most crucial, adding that stories need to be timely, and compel viewers. “If it’s not important to viewers, you’ll lose the viewer,” he said. He added it is also important to be able to “sell a story” fairly and accurately. Timeliness is also key he believes, especially in the morning, it is important to also tell viewers what happened overnight, and what is going to happen in the day ahead.
After many years in the broadcast journalism business, Price says the most important thing young journalists must do is to be a team player. He believes one of the most important parts of his career has been to be valuable part to a newsroom team. “When you’re starting, you need to be a team player,” he said. “You need to get out there a hustle, get out there and aggregate information. You want to be known for hard work.” He said these qualities are what can make young journalists succeed their way into larger markets. “It’s largely about what you can do, you are the person that’s going to put your name on the map.”
Price posted this photo (left) to Facebook about two years ago, sharing his pride for the EyeOpener team. "A big thank you from all of us(including quite a few more who are not in the picture)," The post says. "The latest tv ratings for greater Boston are about to come out ... and the EyeOpener is once again the most watched early morning news program. We are expecially proud that our 6am hour has the largest audience of young adults of all news programs in the region. So thanks for your trust in what we do ... and watching when you can. I'm honored to be a part of the best team in the business."
Being a team player and producing top-quality news are what Price believes lead to success. When he is not on-air, he is involved in many Boston-area charities including the MSPCA, The Home Base Foundation, and The Boy Scouts of America. He is also a mentor to students hoping to pursue a career in broadcast journalism.